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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Updated: 2 hours 56 min ago

Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More

Fri, 02/03/2012 - 21:52
It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm...

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SearchCap: The Day In Search, February 3, 2012

Fri, 02/03/2012 - 21:04
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics...

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5 Common Tracking Problems: How To Troubleshoot & Fix Them

Fri, 02/03/2012 - 19:55
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would...

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Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Fri, 02/03/2012 - 19:05
After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net...

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Czech Republic Gives Google Green Light To Resume Street View

Fri, 02/03/2012 - 18:14
After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service. As Czech Position reports, Google has agreed to several conditions put forth by the Czech Office for Personal Data Protection: Google will take photos...

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StumbleUpon Responds To Concerns About Links & Iframing

Fri, 02/03/2012 - 16:22
On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged...

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Recent Findings On Captcha & The User Experience

Fri, 02/03/2012 - 16:07
The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who...

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How To Use The AdWords Search Term View To Optimize Keywords & Negatives

Fri, 02/03/2012 - 15:44
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search...

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Search In Pics: Obama’s Google Hangout, SEO Cake & Zuckerberg’s Desk

Fri, 02/03/2012 - 14:01
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President...

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Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says

Fri, 02/03/2012 - 12:55
Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and...

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SearchCap: The Day In Search, February 2, 2012

Thu, 02/02/2012 - 20:59
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options Microsoft announced their January 2012 adCenter release...

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SPONSOR MESSAGE: Check your SEO Score now with Searchmetrics Search Analytics Software

Thu, 02/02/2012 - 19:00
See how your SEO strategies are working and what your competitors are up to. Searchmetrics Essentials consists of the largest, fastest databases available for search and social marketing. Discover for yourself the unique search options and try the Searchmetrics Essentials here today – for...

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Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options

Thu, 02/02/2012 - 13:52
Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a...

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How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value

Thu, 02/02/2012 - 13:32
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar...

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Can Bing & adCenter Bring More To The Table For Large Advertisers?

Thu, 02/02/2012 - 13:19
During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conclusions I have from the meetings with the...

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SearchCap: The Day In Search, February 1, 2012

Wed, 02/01/2012 - 21:06
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant...

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French Court Fines Google $660,000 Because Google Maps Is Free

Wed, 02/01/2012 - 20:00
Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free. According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google...

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StumbleUpon Kills Direct Links, iFrames Everything

Wed, 02/01/2012 - 18:06
StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having...

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Working The Funnel: Finding Value In Non-Converting Events

Wed, 02/01/2012 - 16:02
As performance marketers, it’s our job to find the valuable clicks and filter out the crap. By tracking specific events through cookies and pixels, we attribute revenue to clicks and keywords. Newer tools like conversion funnels allow us to further identify which clicks lead to subsequent clicks...

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How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less

Wed, 02/01/2012 - 15:34
Fact or Fiction? Writing search PPC ad copy promoting B2B brands, products or services isn’t as fun as promoting some sexy, fabulous, coveted line of B2C goods because B2B, by nature, is boring. Fiction! Fiction, I say! Clever marketers embrace the opportunity to market B2B because they...

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