These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...

Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps “Sponsored Map Icons” Test Comes To U.S. Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of [...]

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Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons. For example, instead of seeing a generic ATM machine icon on Google Maps, [...]

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Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another set of websites to see how they convert visitors into buyers. This time I’ve chosen [...]

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Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media. Interacting with the folks who report on your chosen industry on Twitter – [...]

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The Google Webmaster Help blog announced they are now indexing SVG files and documents. SVG is a royalty-free graphics format typically used on the web for fancy font usage. Google said: We index SVG content whether it is in a standalone file or embedded directly in HTML. The web is big, so it may take some [...]

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Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...

You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Integrated Into Your Localization Process? For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that [...]

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For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who [...]

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Dear Facebook, A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience. We can’t wait to start finding new and exciting ways of using Places to connect consumers and brands. But we [...]

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The bounce rate of a site is the percentage of users who leave without going to another page on your site before the analytics session times out, with the length of a session being dependent upon your specific analytics package (I’ve heard that 30 minutes is the average.) Usually listed as Bounce Rate in your [...]

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Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads. Last week, Yahoo’s organic transition to Microsoft Bing was complete. This week, Yahoo and Microsoft [...]

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Google this evening has launched what it calls “priority inbox” for Gmail. It uses a variety of algorithmic and machine learning techniques to automatically capture and organize “important” emails and de-emphasize other email. It’s like a spam filter in reverse: Gmail’s servers look at several types of information to identify the email that’s important to [...]

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Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...

A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...

What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. ...

If you’re running a large site that sells a lot of products, you’ve probably had to come up with a plan to deal with pagination: showing products over several pages of otherwise similar content. That was the topic of an interesting discussion in the Google Webmaster Help forums recently, and it also reached the Sphinn [...]

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