If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.

Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.

Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.

Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.

It’s the first Friday of the month, and that seems to be when Google has decided to push out its monthly update of search tweaks from the prior month. The January update is out and it contains a few interesting nuggets. Panda In The Pipelines There’s a mention of the Panda algorithm...

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics...

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I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would...

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Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.

After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net...

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After more than two years, and a few important concessions from Google, the Czech Republic is letting the company resume its Street View service. As Czech Position reports, Google has agreed to several conditions put forth by the Czech Office for Personal Data Protection: Google will take photos...

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Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.

On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged...

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The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who...

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Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search...

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by Jennifer Cario

(If you are new to Pinterest and don't already have an account, make sure to read part one in this series.)

Now that you've gotten youself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins.

Browsing Your Friends' Pins and Repinning

The absolute easiest way to find pins (and the way most people get started) is by looking though the feed produced for you by your friends' activity and "repinning" their pins. A repin is the Pinterest equivalent of a Twitter retweet or a Facebook share. When you log in to Pinterest, your friends' activity feed is the first thing that pops up.


You can scroll through these listings to see if anything strikes your fancy. If it does, you have one of two options.

The first is to hover your mouse over it and wait for the Repin, Like and Comment options to pop up. Clicking the like button will add your vote to the mix right there on the page. Clicking the comment button will add a comment window to the bottom of the listing and clicking the Repin button will pop up a screen designed to let you pin the item to your own boards. It's important to note you can also check the Facebook and Twitter boxes in this window to automatically share your pin there as well.

You can select the category you wish to pin it to from the drop down menu or create a new one right there in the menu. You can also choose to pin it with the existing description, or write your own. Once you've hit submit, the pin will be added to your category and will show up in the streams of users who follow you.

Your other option when you see a pin you are interested in is to click on the image itself. This will take you to the actual pin listing page, which looks like this:

Apart from getting a larger picture and a full description plus comments on this page, you also get some interesting information to help you dig deeper with your Pinning habits. At the bottom of the listing, you'll notice three key areas. "Pinned onto the board," "Originally Pinned by," and "Pinned from."

The first one tells you what board the person who pinned it placed it in. The thinking here is that if you like this pin, you may like the other pins they've collected on that topic. It will also give you some thumbnail snapshots of other pins from that board to check out. Below that, you'll find a link to the person who originally found the post and added it to Pinterest. Again, chances are high you may want to consider following this person as well, since you like the content they added. Finally, the "pinned from" section will give you a full page showing the other pins that have been added from that site.

This can be an excellent way to find a new site to visit and even more ideas to pin.

Finding Pins by Topic

One of my favorite ways to use Pinterest is to browse the pins being added by all members to specific categories. If you look at the top of the page when you are logged in to Pinterest, you'll notice a link that reads "Everything."


Click on this link and you'll get a drop down menu that allows you to select a category. Select your category and you'll be taken to a real time feed of the most recent pins added to that category. (There are also links to view the latest video pins, the most popular pins and a breakdown of product pins by price.)

This is one of the things that makes Pinterest such an addictive time killer and that keeps people on the site for so long. In fact, the average time on site for a Pinterest user in the month of November last year was 88 minutes. Making it the third most "sticky" social media site behind Facebook (394 minutes) and Tumblr (141.7 minutes), according to Billboard.

Finding Pins by Searching

The absolute most useful thing about Pinterest, in my opinion, is the search feature. Take a gander at the top left side of the Pinterest home page and you'll spot the search box.

Type in almost anything you can think of and you'll be treated a vast array of ideas gathered and archived by millions of Pinterest users. It's one of they key features I use when I need a specific answer or idea. Trying to figure out how to create an indoor herb garden for my kitchen? I ask Pinterest:


Looking for some color palette ideas for a new web site design or for a home decorating project? Yep, you can ask Pinterest.

But it's not just about using the content that is already on the site.

Pinning Content Using the "Pin It" Button

Another common way to pin items to your board is to make use of the "Pin it" social sharing buttons that have started to pop up on web sites across the web. For the most part, this button is still rare, showing up mostly on wedding, recipe and craft related sites, but as more and more Internet users discover the benefits of visual bookmarking, it's beginning to spread.

When you visit a blog post or product page, just look for the red "Pin it" icon that often shows up along side the +1, Like and Tweet buttons at the top or bottom of a post.


Clicking the button will launch a pop up window much like the Pin it option within the Pinterest site. Use the drop down menu to select your category, edit the description to something of your choosing and decide whether or not to share to Facebook and Twitter before hitting "Pin it" and sending the image to your board. Pinterest will take care of linking the image to the proper page.


Pinning Content Using the "Pin It" Bookmarklet

Since so few sites have added Pin it buttons to the mix, most Pinterest users rely on the Pinterest Bookmarklet. To install it, go to the Pinterest Goodies page click on the Pin it button and drag it to your tool bar. This will create a handy little bookmark on your tool bar that you can simply click on any time you are on a page you'd like to pin.

The nice thing about using the bookmarklet is that it gives you a choice of what image to use for your pin. (The other options select the picture automatically.) Clicking the bookmarklet while on the blog post shown above will take you to a page like this:

Simply browse through the images from the page and click the one you'd like to feature. This will launch a pop-up window like the one seen before, allowing you to select a category, add a description and publish it to other social networks.

Coming up in Part Three

Ok, so maybe you are sold on the idea of using Pinterest as an image based bookmark solution, but you're asking what it does in terms of marketing. In other words, can you use it to drive traffic to your site? The answer is a definite yes, but hinges on the concept that most traffic campaigns do...high quality original content. We'll talk more about this coming up in part three.

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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Bing Drink In A Glass: Image via Flickr. Behind The Scenes On President...

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Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.

Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and...

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Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.

Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.